About Ipsos Mendelsohn
Ipsos Mendelsohn a division of Ipsos MediaCT (formerly known as Monroe Mendelsohn Research) is an internationally recognized, full-service marketing and media research company headquartered in New York City. Founded in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond the custom research services it had initially been providing and now also syndicates two of America's well-known, respected and innovative media surveys (The Mendelsohn Affluent Survey and Business Elite: USA). These syndicated surveys are used by hundreds of advertisers, agencies, and the media (magazines, newspapers, cable television networks, media companies, etc.) in their communications planning and buying activities.
Ipsos Mendelsohn has delivered thousands of surveys to its clients during the past 50 years. The following list is representative of the many business sectors that Ipsos Mendelsohn has been serving with high quality research services:
- Automotive
- Consumer packaged goods
- Financial services
- Healthcare
- Media and entertainment
- Pharmaceutical
- Restaurant and hospitality
- Travel and tourism
Conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior level researcher are hallmarks of all Ipsos Mendelsohn marketing and media research services.
To maintain as well as to enhance its marketing and media research expertise, Ipsos Mendelsohn Research monitors industry developments by being an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Pharmaceutical Marketing Research Group, The Magazine Publishers of America, The Western Publications Association, and The International Regional Magazine Association
