At Deadline:


DECEMBER 04, 2006 -

Satisfaction Survey Unveiled

National Geographic had among the highest consumer satisfaction scores across publications, their Web sites, and cable TV networks, according to Monroe Mendelsohn Research's new Publication Readership Satisfaction Survey. The survey—which for the first time measured how well consumers engage with publications' Web sites, cable networks and Web sites, as well as print publications—could help media buyers compare media properties on the basis of audience engagement across multiple platforms. Other top-ranking properties were Sunset and Harvard Business Review; Parenting and Cooking Light's Web sites; the History and Discovery channels and Morningstar.com and Weather.com