In the News
The following is a list of notable articles authored by or about Ipsos Mendelsohn. The most recent articles are listed first.
2008
- Forbes: Trickle Down Dries Up (September 2008)
- Investment News: Affluent Prowl Web For Financial Answers (September 2008)
- Research Alert: The Affluent Are Different – They May Shop At Wal-Mart, But They Spend More Than Most (September 2008)
- CableFAX: The Rich are Different: They Watch Golf... A Lot of Golf (September 2008)
- Entertainment Marketing Letter: More Money, More Time For Entertainment (September 2008)
- MediaBuyerPlanner: The Rich Still Read – at Expense of Other Media (September 2008)
- eMarketer: Affluent Spend the Most Time Online (September 2008)
- Research Brief: 20% of US Households Account for 50% of Income (September 2008)
- Behavioral Insider:Affluent And Wired (September 2008)
- OPA Intelligence Report: Ipsos: Affluent Americans spend more time online (September 2008)
- MediaBuyerPlanner: Affluent Americans Spend Most on Home, Apparel, Travel (September 2008)
- Marketing Vox: Affluent Americans Spend Most on Home, Apparel, Travel (September 2008)
- Folio: Affluent Prefer People to the Sunday 'Times' (September 2008)
- Min Online: The Affluentials Are Still With Us (September 2008)
- WARC: The Media Habits of Wealthy Americans (September 2008)
- Media Post: The Rich Are Different: They Buy More And Better Stuff (September 2008)
- Media Post: Study: More Money Means More Mobile Web Use (September 2008)
- Poynter Online: Email Mini-Tidbits: More Money Means... (September 2008)
- Marketing Vox:The Rich Still Read – at Expense of Other Media (September 2008)
- Smart Brief: The rich are different: They read magazines (September 2008)
- Ad Week: Ipsos: Rich Spend More Time Online (September 2008)
- Media Week: Ipsos: More Bling Equals More Time on Web (September 2008)
2007
- Consumers with lots of bucks are spending some of them online (October 2007)
- The Rich Get Nicher, Go Online, Use Blogs, Read People Magazine (October 2007)
- Media Matters - The Mendelsohn Affluent Survey (October 2007)
- Survey Says…the Affluent Love People (September 2007)
- Well-Heeled: Bloomberg TV Tops Cable Nets With Affluent Audience (August 2007)
- Mendelsohn Lets Clients Tailor Surveys To Affluent (May 2007)
- Mendelsohn Research will offer clients the chance to customize its 30-year-old survey of media habits and lifestyles of U.S. households earning $85,000 and up. (May 2007)
- Mendelsohn: Rich People Love Their Gossip (May 2007)
- Cable's 'Million Dollar Eyeballs' Study (May 2007)
- Luxe Mags Tap High-Rollers (May 2007)
- Be Rich and Multiply: Mags For Affluent Readers Soar (January 2007)
2006
- Luxe Books – Shiny, Happy and Unread (November 2006)
- Affluents in a Media-Rich Environment (October 2006)
- WWD — Royal Capitalism (October 2006)
- Affluent People Read More Magazines than ever before (September 2006)
- The Rich Get Richer Media: Use More Internet, Magazines Too (September 2006)
- Reading - Watching (September 2006)
- The Rich Are Reading (September 2006)
2005
- Mail surveys – the right alternative (July/August 2005)
- CNN Seeks To Redefine The Meaning of Affluence (June 2005)
