In the News

In the News

The following is a list of notable articles authored by or about Mendelsohn Research. The most recent articles are listed first.

Article	Date
Consumers with lots of bucks are spending some of them online	October 2007
The Rich Get Nicher, Go Online, Use Blogs, Read People Magazine	October 2007
Media Matters-The Mendelsohn Affluent Survey	October 2007
Survey Says…the Affluent Love People	September 2007
Well-Heeled: Bloomberg TV Tops Cable Nets With Affluent Audience	August 2007
Mendelsohn Lets Clients Tailor Surveys To Affluent	May 2007
Monroe Mendelsohn Research will offer clients the chance to customize its 30-year-old survey of media habits and lifestyles of U.S. households earning $85,000 and up.	May 2007
Mendelsohn: Rich People Love Their Gossip	May 2007
Cable's 'Million Dollar Eyeballs' Study	May 2007
Luxe Mags Tap High-Rollers	March 2007
National Geographic and Sports Illustrated more popular among Hispanic adults than among all U.S. Adults	February 2007
MMR Studies Most-Read Mags by Race, Ethnicity	February 2007
Study Finds Race Big Factor in Media Views	January 2007
Be Rich and Multiply: Mags For Affluent Readers Soar	January 2007
Research Alert -Magazines And Their Websites Engage Readers	December 2006
Survey: Readers Rate National Geographic No. 1 in Print and Online	December 2006
Satisfaction Survey Unveiled	December 2006
Looking For Engaged Consumers? Gallup, MMR Surveys Have Found Them	December 2006
Study: Nat. Geo, Sunset Tops in Reader Satisfaction	November 2006
Luxe Books-- Shiny, Happy and Unread	November 2006
Affluents in a Media-Rich Environment	October 2006
WWD --Royal Capitalism	October 2006
Affluent People Read More Magazines than ever before	September 2006
The Rich Get Richer Media: Use More Internet, Magazines Too	September 2006
Reading - Watching	September 2006
The Rich Are Reading	September 2006
MMR to Add Cable, Web to PReSS	August 2006
Survey Reveals Most Engaging Magazines	July 2006
To Be Free, Or Not To Be: Emmis Raises The Question	June 2006
MMR Unveils Latest PReSS Survey	June 2006
Hershel looks at engagement	May 2006
Ranking magazines on engagement	April 2006
Reader Engagement and Publication Quality -- Using PReSS to Understand These Critical Issues	March 2006
A New Tool That Improves Media Selection	October 2005
A New Tool That Improves Print Media Selection	October 2005
Enhancing Advertising's Effectiveness And Relevance Through a Greater Understanding of Consumer and Channel Connectivity	October 2005
What Attributes Drive Overall Quality Ratings for Magazine Genres	August 2005
Mail surveys – the right alternative	July/August 2005
CNN Seeks To Redefine The Meaning of Affluence	June, 2005
How Different Kinds of Readers Evaluate Magazines	June 2005
How Subscribers, Single Copy Buyers And Pass Along Readers Rate Magazines They Are Exposed To	April 2005
Selling Magazines as a Consumer Brand…Hmmm?	Summer 2004
New Perception Metrics Rock Print MR Boat	May/June 2004