The Mendelsohn Affluent Omnibus SurveyReasons for the Mendelsohn Affluent Omnibus Survey: Over the 31-year history of the Mendelsohn Affluent Survey, MMR has often heard from clients requesting additional information about the affluent and luxury marketplaces or asking for their own custom questions to be inserted into our syndicated questionnaire. These requests have usually been too extensive to be accommodated by the Affluent Survey. Now the Mendelsohn Affluent Omnibus Survey has been created to fill this critical need.
Potential Benefits of the Mendelsohn Affluent Omnibus: The Mendelsohn Affluent Omnibus will allow participants to:
Probe marketplace and media-related issues in the ever-changing media landscape;
Add questions to the Affluent Survey that are specific to their own brands or categories of interest to them;
Obtain affluent and luxury marketplace reactions to potential new products or services that they are considering or planning to launch.
The Sample: The 2008 Mendelsohn Affluent Omnibus Survey will recontact all respondents from the 2008 Mendelsohn Affluent Survey. We expect to receive approximately 7,500 or more completed surveys from respondents with household incomes of $100,000 and over. These results will be projected back to the full sample in the 2008 Affluent Survey.
Timing: The questionnaire will be sent to potential respondents in the summer of 2008, with the results being made available to all participants in the fall of 2008.
Deliverables: All participants will receive a set of cross-tabulations (one custom banner) for their own questions and will have access only to the results from their own questions. No other clients will have access to other participants' questions.
Participants will also be given access to a special data file with their custom questions merged into the 2008 Affluent database. MMR will send this file to each participant's data providers (for example, IMS, Telmar, or New Age), which will charge each participant their usual fees, if any, to load and run the new data.
Availability and Conflict Issues: We expect that demand for space in the 2008 Affluent Omnibus Survey will exceed the available pages, so participation will be on a first-come, first-served basis.
If clients request similar questions, the decision regarding which questions to include in the survey will be based on the date when each participant submitted the question to us. Again, first come, first served.
Whom To Contact: If you have questions about this survey or wish to discuss fees or reserve space in the 2008 Omnibus questionnaire, please contact Bob Shullman or Karen Tubridy.
